Comments on: Neuro-Cola: Policy implications (Part 2) http://blogs.law.stanford.edu/lawandbiosciences/2008/10/07/neuro-cola-policy-implications-part-2-2/ Wed, 15 May 2013 21:56:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: vinitak http://blogs.law.stanford.edu/lawandbiosciences/2008/10/07/neuro-cola-policy-implications-part-2-2/comment-page-1/#comment-30 vinitak Wed, 25 Feb 2009 22:06:35 +0000 http://lawandbiosciences.wordpress.com/?p=184#comment-30 The Stanford Alumni Magazine recently published an article that also addresses some of the topics Sam McClure explained during his talk : http://www.stanfordalumni.org/news/magazine/2008/novdec/features/brainbuy.html The Stanford Alumni Magazine recently published an article that also addresses some of the topics Sam McClure explained during his talk :

http://www.stanfordalumni.org/news/magazine/2008/novdec/features/brainbuy.html

]]> By: Kelly Lowenberg http://blogs.law.stanford.edu/lawandbiosciences/2008/10/07/neuro-cola-policy-implications-part-2-2/comment-page-1/#comment-29 Kelly Lowenberg Mon, 13 Oct 2008 20:02:25 +0000 http://lawandbiosciences.wordpress.com/?p=184#comment-29 Dear Alex, Thank you for your comment and for visiting our blog! Dr. McClure believes Emory University closed BrightHouse in response to threats by consumer advocacy groups. BrightHouse was closely tied to Emory University. BrightHouse conducted its experiments with the MRI machine at Emory University Hospital. Additionally, the founder of BrightHouse was an adjunct professor at Emory, and the chief scientist was a professor and vice-chair of Emory's Department of Psychiatry and Behavioral Sciences. In one of Gary Ruskin's letters to Emory University, he argues that BrightHouse's research did not meet the ethical standards set out by the Belmont Report, and as a result, Emory University could lose all of its federal research funding. The full letter is posted on line at http://www.commercialalert.org/issues/culture/neuromarketing/commercial-alert-asks-emory-university-to-halt-neuromarketing-experiments I could not find any statements by Emory or by BrightHouse about why BrightHouse closed, so I cannot say with certainty that ethical concerns were the reason. Considering, however, the bad publicity and the threat to Emory's funding (the seriousness of which is debatable) those ethical concerns are likely candidates for the reason BrightHouse no longer exists. Dear Alex,
Thank you for your comment and for visiting our blog!
Dr. McClure believes Emory University closed BrightHouse in response to threats by consumer advocacy groups.
BrightHouse was closely tied to Emory University. BrightHouse conducted its experiments with the MRI machine at Emory University Hospital. Additionally, the founder of BrightHouse was an adjunct professor at Emory, and the chief scientist was a professor and vice-chair of Emory’s Department of Psychiatry and Behavioral Sciences.
In one of Gary Ruskin’s letters to Emory University, he argues that BrightHouse’s research did not meet the ethical standards set out by the Belmont Report, and as a result, Emory University could lose all of its federal research funding. The full letter is posted on line at http://www.commercialalert.org/issues/culture/neuromarketing/commercial-alert-asks-emory-university-to-halt-neuromarketing-experiments
I could not find any statements by Emory or by BrightHouse about why BrightHouse closed, so I cannot say with certainty that ethical concerns were the reason. Considering, however, the bad publicity and the threat to Emory’s funding (the seriousness of which is debatable) those ethical concerns are likely candidates for the reason BrightHouse no longer exists.

]]> By: alexpollen http://blogs.law.stanford.edu/lawandbiosciences/2008/10/07/neuro-cola-policy-implications-part-2-2/comment-page-1/#comment-28 alexpollen Wed, 08 Oct 2008 16:33:44 +0000 http://lawandbiosciences.wordpress.com/?p=184#comment-28 Why/how was BrightHouse shut down? Why/how was BrightHouse shut down?

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